Author: Craig Reece
Are you able to captivate your audience with your writing? Do you feel excited and passionate when you're writing? Having an interest in the topic you are writing about definitely helps the entire process. While everyone will have their own unique style of writing, being able to convey a passion through your words can go a long way towards captivating your audience.
Don't be afraid to let your personality shine through your writing - even though you may be writing for someone else. Your customers will keep coming back for more if they like what they read. It's your flair and way with words that makes a book interesting. Don't just regurgitate research material you've found. Don't just move a few sentences around and think that's the same as "putting it into your own words". Because it's not the same.
Think of your teachers from high school. There are many teachers that teach the same thing - but not all of them can grab your attention and convey the information to you in a way you'll understand and find interesting. As an emerging writer, you should devote some time on a consistent basis to improving your skills.