Author: Craig Reece
As in any service oriented business, effective communication can make or break your future success. You will most likely be working on projects one on one with clients. This requires that you and the client can communicate efficiently to ensure the project is completed to the full satisfaction of the client.
First, you'll need to identify a means of communication. In today's online world, you should offer a variety of ways that you can be reached. Several instant messengers exist but the popular ones are MSN, Yahoo and AIM. Skype is also a great form of communication, because you can easily talk with your clients over the internet. And it should be obvious, but an email address is imperative - one that you actually CHECK on a timely basis. If you can, it would be an additional bonus if you can offer your phone number as a way to reach you. This also adds a personal touch that many of your clients will appreciate.
Second, you need to figure out your availability. Figure this out BEFORE you start seeking clients. For example, if you're only available during specific hours of the day, make sure to let your clients know. If you're writing part time and/or have other responsibilities, it's important to analyze what time you have to commit to your new business. You owe it to yourself and your clients to be honest about this. With proper planning and time management, you can run a successful business even part time.
Finally, it's equally important to find out your client's availability. Be assertive in getting this information upfront. Ask specific questions about their desired level of involvement in the project and their ability to get back to you should you run into questions.
Here is a quick list of key points you should put to memory:
• Identify the ways you and your client can be contacted
• Identify the times you and your client are available
• Respect your client's time and only contact them if it pertains to the project
• Try to keep your emails short and to the point
• Avoid sending repetitive messages across different mediums
• Always try to provide a sample of the project for your client's comments and approval
• Identify beforehand if the client wishes to have regular updates and get the details figured out then
• Always try to anticipate your client's needs and go above and beyond their expectations
• Always be honest with your client if you can't meet a deadline
• Always meet your deadlines!