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How can my wife quickly & inexpensively promote a resume writing biz online?

My wife's home-based resume/cover letter biz hasn't taken off the way we both hoped. How can she effectively promote her services to a highly targeted group (job seekers)? Where online can she receive a significant amount of exposure to job seekers...like, right NOW? If you were a job seeker (maybe you are), what methods online could she use to grab your attention? Specific details would be greatly appreciated.

Public Comments

1. Do you have a website that is listed in search engines?
If not..... get one If yes, then start to build traffic to it.

One of the best ways is for her to start submitting articles about the benefits of resumes, job search techniques etc to article sites like ezinearticles.com There are lots of hints and tips on how best to submit articles for maximum benefit. By doing this you increase your reputation in your chosen field and get links back to your site.

Another good way is to write an EBook on your subject and give it away in forums, your website etc. Give others the rights to give it away as well. Include links to your service in the book and if it is good enough and plenty of people circulate it for you your name and reputation gets out there more.

Also consider some advertising on social sites like Facebook and My Space..... these are increbibly popular and frequented by people of the age that you are seeking for new job seekers, and the upwardly mobile job seekers. Also these sites are regularly visited by the search engines due to the popularity among other things, this will help with getting your own site better placed in the search engines.

Oh well just a few points for your thoughts.... hope I have helped

Phil McDonald
Entrepreneur Workshops Australia

2. I have an article on my website that shows how to build and host a website completely free. Click my profile, go to my Yahoo 360 link and look for my site link on that page. Then look for the Website Hosting link on my site. There are also other helpful articles for small business. Good luck.

3. If you have a website you should try and create
a link exchange with job finding sites. Also you
should submit your URL to as many open
directories as possible. You can find more tips
and advertising options at:
http://www.home-business-start.com/advertising

Good Luck

4. * List your technical knowledge first, in an organized way. Your technical strengths must stand out clearly at the beginning of your resume. Ultimately, your resume is going to be read by a thoughtful human being, but before it gets to that point it often has to be categorized by an administrative clerk, and make its way past various sorts of key word searches. Therefore, you should list as many directly relevant buzz words as you can which reflect your knowledge and experience. List all operating systems and UNIX flavors you know. List all programming languages and platforms with which you're experienced. List all software you are skilled with. Make it obvious at a glance where your strengths lie - whether the glance is from a hiring manager, a clerk, or a machine.
* Never work alone--pay attentions on the social-network. The social-network is fatal factor for your work present and future, the social-network is the your connections in the society, it can be your parent,friend,classmate,colleagues etc.Good scoial-network can improve your efficiecy, not only on the work itself but also good for your entire future career path.(job-hunting, recruit, professional personal development,life and work advice etc.<a href="http://rds.yahoo.com/_ylt=A0oGkmPLtLlH0mQB31xXNyoA;_ylu=X3oDMTFlcm5yMzlpBHNlYwNzcgRwb3MDMQRjb2xvA3NrMQR2dGlkA00wMDFfOTEEbANXUzEEcXQDZHE-/SIG=11koug7bg/EXP=1203439179/**http%3a//www.insidersreferral.com/
">The Free Insiders Referral Network of Jobs - insidersreferral.com</a> is such tool for your to build such useful network.To expand and enhence your social-network and make it more useful, just go and check it up.
* Quantify your experience wherever possible. Cite numerical figures, such as monetary budgets/funds saved, time periods/efficiency improved, lines of code written/debugged, numbers of machines administered/fixed, etc. which demonstrate progress or accomplishments due directly to your work.
* Begin sentences with action verbs. Portray yourself as someone who is active, uses their brain, and gets things done. Stick with the past tense, even for descriptions of currently held positions, to avoid confusion.
* Don't sell yourself short. This is by far the biggest mistake of all resumes, technical and otherwise. Your experiences are worthy for review by hiring managers. Treat your resume as an advertisement for you. Be sure to thoroughly "sell" yourself by highlighting all of your strengths. If you've got a valuable asset which doesn't seem to fit into any existing components of your resume, list it anyway as its own resume segment.
* Be concise. As a rule of thumb, resumes reflecting five years or less experience should fit on one page. More extensive experience can justify usage of a second page. Consider three pages (about 15 years or more experience) an absolute limit. Avoid lengthy descriptions of whole projects of which you were only a part. Consolidate action verbs where one task or responsibility encompasses other tasks and duties. Minimize usage of articles (the, an, a) and never use "I" or other pronouns to identify yourself.
* Omit needless items. Leave all these things off your resume: social security number, marital status, health, citizenship, age, scholarships, irrelevant awards, irrelevant associations and memberships, irrelevant publications, irrelevant recreational activities, a second mailing address ("permanent address" is confusing and never used), references, reference of references ("available upon request"), travel history, previous pay rates, previous supervisor names, and components of your name which you really never use (i.e. middle names).
* Have a trusted friend review your resume. Be sure to pick someone who is attentive to details, can effectively critique your writing, and will give an honest and objective opinion. Seriously consider their advice. Get a third and fourth opinion if you can.
* Proofread, proofread, proofread. Be sure to catch all spelling errors, grammatical weaknesses, unusual punctuation, and inconsistent capitalizations. Proofread it numerous times over at least two days to allow a fresh eye to catch any hidden mistakes.
* Laser print it on plain, white paper. Handwriting, typing, dot matrix printing, and even ink jet printing look pretty cheesy. Stick with laser prints. Don't waste your money on special bond paper, matching envelopes, or any color deviances away from plain white. Your resume will be photocopied, faxed, and scanned numerous times, defeating any special paper efforts, assuming your original resume doesn't first end up in the circular file.